“Every writing problem is a reporting problem.”

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. How marketers can develop subject matter expertise quickly [https://sendfox.com/trk/click/4p55j7/1x8v6y] My colleague Jan-Erik Asplund and I chatted with Atlassian’…

Level up your spreadsheet skillz

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Content Marketers: Ask “Why?” Before You Write a Single Word [https://sendfox.com/trk/click/w5rrzr/1vzw0v] Here’s a great post from my…

Economic models explained by cows

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Draft No. 4 [https://sendfox.com/trk/click/kqjryy/3l79ov] This is a long but great article by John McPhee. I was clued in…

Why brainstorming ideas is useless

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. How to Use Templated Content and Cross-Cutting to Grow Your Blog Quickly [https://sendfox.com/trk/click/0g80dq/1j782z] Teardowns, list posts, case studies,…

Refreshing old content is waaay underrated

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. How to Win Traffic by Refreshing Old Content [https://sendfox.com/trk/click/vjopn7/1x8d49] Refreshing old content is way underrated. In this week’…

14 Random But Very Interesting Links

Hey Everyone, Every now and then, I clear out my queue of things to share in this newsletter in one fell swoop. Here are, in no particular order, some random but interesting things I’ve come across in the last ~6 months. 1. If you’ve ever done freelance writing,…

100+ Google Sheets Templates for Marketers

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! --- Sponsored by Zoho Create a social media marketing strategy in 7 easy steps. Your social media strategy is the cornerstone of all your activities…