Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

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1. Why It’s Easier to Make Decisions for Someone Else

This is a really interesting article on the psychology of decision-making. Two-takeaways: find a mentor and consider becoming a consultant. (I’m only half-joking.)

When we are brainstorming ideas to other people’s problems, we’re inspired; we have a free flow of ideas to spread out on the table without judgment, second-guessing, or overthinking.

2. What Content Marketing Metrics Actually Matter?

This is a great post from ActiveCampaign’s Benyamin Elias. He talks about the numbers, but also describes why they are so imperfect. I really enjoyed this one.

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3. Krit’s 2018 Year-in-Review

I’m a sucker for posts like this. Andrew Askins generously shares all kinds of useful lessons about the company’s growth in 2018, including the financials.

4. Tweet of the Week

This thread is just too good.

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Have a great weekend!

Jimmy

PS - I finally relaunched my content marketing course, 5 Days to Better Content Marketing. Join 300+ people that taken and enjoyed it.

PPS -  I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.

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