Swipe File Organic Search Traffic on the Decline? Here's What To Do Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Why Organic Search Traffic Declines—and What to Do About It
Swipe File Marketing Personas Are Broken Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. How to Write for Pay Scale, Not Demographics Marketing personas are
Swipe File What Does "Good Content" Actually Mean? Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! Sponsored Online Hustle is a new podcast from Siimon Sander. Each week,
Swipe File Inside Intercom's Content Marketing Framework Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. How to Grow a Blog the Hard Way Intercom is a
Swipe File AdEspresso Is Really Good at Content Marketing Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. How to Ride a Wave of Growth, or Revel in Its
Swipe File Great Writing Advice from a Coworker Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. How to Make People Care About Your Content: Find the Right
Swipe File "Actionable Content" Is Not a Strategy Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. How to Evolve Beyond "Actionable Content" Just because content
Swipe File Top of Funnel as a Loss Leader Hey Everyone, Hope you're having a great week. I’m doing an AMA on GrowthHackers on Tuesday, May 29. I’d love to answer questions on content strategy, writing, growth, etc. The more
Swipe File 18 Random Links Hey Everyone, Hope you're having a great week. Every now and then, I end up with a backlog of links I want to share. This is one of those newsletters. In 1989, the
Swipe File Fundamental Content Marketing Concepts Hey Everyone, Hope you're having a great week. One quick announcement. Animalz, the content agency I work for, is launching a scholarship for college students. Get the details here—and please help us
Swipe File How Domino’s Outperformed Amazon, Apple, Facebook and Google Hey Everyone, Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy! 1. How Domino’s Pizza Drove a 90x Increase in Stock Value by
Essays Google and the Future of B2B Content Marketing A few days ago, my friend (and super smart marketer) Ty Magnin sent me the following email: Hey man, How ya been? Have you been following all the talk of Google becoming the
Swipe File The Case Against Growing an Audience Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. You Don’t Need an Audience One of our goals at
Swipe File B2B Content Marketing Is Easy Hey Everyone, “Better than nothing.” That’s how I describe a run that I’m just barely able to squeeze into a busy day. It’s also how I describe this week’s
Swipe File The Effort Paradox Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Technical SEO for Content Marketers I chatted with Atlassian SEO lead
Swipe File 50 Things We’ve Learned About Content Marketing Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. 50 Things We’ve Learned About Content Marketing Here’s everything
Swipe File Explore, Then Exploit Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. The Best Workflow Tool Just Got Better I first started using
Swipe File Too Much Time in the Bubble Hey Everyone, Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy! 1. Business Lessons From Other People’s Jobs A quick but useful read
Swipe File Do It Better, or Do It Differently Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! Sponsored Attend The Remote Work Summit 2018 - Get Your Free Pass
Swipe File How to Commercialize Your Writing Skills Hey Everyone, I’m on vacation this week so keeping this short. Enjoy! 11 Commercial Writing Skills This post is the answer to the question, “So what are you going to do with
Swipe File Great Writing Isn't Enough Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Great Writing Isn’t Enough. Here Are Two SEO Frameworks for
Swipe File Marketers: Slow Down Hey Everyone, Hope you're having a great week. Here are a few things I've been writing, reading and pondering lately. Enjoy! 1. We Need a Slower, More Thoughtful Approach to Content Marketing Content
Swipe File Content Strategy, Distilled Hey Everyone, Hope you're having a great week. Here are a few things I've been writing, reading and pondering lately. Enjoy! 1. A Complete Guide to Content Strategy The answers to these five
Swipe File Content Marketing Power Laws Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. 5 Content Marketing Power Laws Here’s my latest post for
Swipe File The Reader Isn't in Your Brain Hey Everyone, Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy! 1. Advice For Aspiring Writers This all applies equally to aspiring and current