How to create a marketplace—a guide for communities

In Zero to One, I talked about Superpath finally finding its stride in the fall of 2021. A key part of that was launching our marketplace. In the spirit of transparency, I want to be very clear that we haven't solved this—far from it. But we have…

Does content marketing work?

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Kevan Lee's Reading List [https://theadmiringbog.tumblr.com/] I think Kevan Lee's newsletter [https://kevanlee.substack.com/] is among the…

The end-user era

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Why B2B Marketing Needs To Care About PLG [https://openviewpartners.com/blog/why-b2b-marketing-needs-to-care-about-plg/] In the last issue [https://www.jimmydaly.com/is-plg-legit/], I expressed…

Is PLG legit? 🧐

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Use the Two-Minute Rule To Stop Procrastinating [https://blog.doist.com/two-minute-rule/] I've had trouble with productivity lately. I get so many…

I'm back 👋

Hey Everyone, It's been a while! I took a one-year hiatus from sending Swipe File. I had a kid, was in the early stages of starting Superpath and didn't have the brainpower to do anything else. Since then, things have eased, and I'm excited…

Superpath: Zero to One

About six months ago, Superpath [https://superpath.co/] closed a milestone deal. Business was chugging along but not thriving. This one deal had a real impact. It opened my eyes to a more exciting future than the one I'd been stressing about. At dinner that evening, I told…