All content is bought or sold long before it's written, edited and published. But even some of the best content marketers don't really understand why and how— and therefore can't fully grasp their own place in its lifecycle. Selling content is the best learning experience of my nearly 15 years…
In Zero to One, I talked about Superpath finally finding its stride in the fall of 2021. A key part of that was launching our marketplace. In the spirit of transparency, I want to be very clear that we haven't solved this—far from it. But we have created a…
Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Kevan Lee's Reading List [https://theadmiringbog.tumblr.com/] I think Kevan Lee's newsletter [https://kevanlee.substack.com/] is among the best in marketing and SaaS. In the most…
Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Why B2B Marketing Needs To Care About PLG [https://openviewpartners.com/blog/why-b2b-marketing-needs-to-care-about-plg/] In the last issue [https://www.jimmydaly.com/is-plg-legit/], I expressed my skepticism of the…
Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Use the Two-Minute Rule To Stop Procrastinating [https://blog.doist.com/two-minute-rule/] I've had trouble with productivity lately. I get so many emails and Slack messages that I…
Hey Everyone, It's been a while! I took a one-year hiatus from sending Swipe File. I had a kid, was in the early stages of starting Superpath and didn't have the brainpower to do anything else. Since then, things have eased, and I'm excited to get back to this newsletter.…
About six months ago, Superpath [https://superpath.co/] closed a milestone deal. Business was chugging along but not thriving. This one deal had a real impact. It opened my eyes to a more exciting future than the one I'd been stressing about. At dinner that evening, I told my wife…
Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! -------------------------------------------------------------------------------- Sponsored by Scribewise Join us on April 13 for "Marketing for Humans" [https://www.scribewise.com/marketing-for-humans/?utm_source=partner&utm_medium=email&utm_term=jimmy-daly&utm_content=…