Does content marketing work?

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Kevan Lee's Reading ListI think Kevan Lee's newsletter is among the best in marketing and SaaS. In the most recent issue, he shared his reading list. It's full…

The end-user era

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Why B2B Marketing Needs To Care About PLGIn the last issue, I expressed my skepticism of the product-led growth (PLG) model. PLG comes up in conversations about content…

Is PLG legit? 🧐

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Use the Two-Minute Rule To Stop ProcrastinatingI've had trouble with productivity lately. I get so many emails and Slack messages that I struggle to make space for deep…

I'm back 👋

Hey Everyone, It's been a while! I took a one-year hiatus from sending Swipe File. I had a kid, was in the early stages of starting Superpath and didn't have the brainpower to do anything else. Since then, things have eased, and I'm excited to get back to this newsletter.…

Superpath: Zero to One

About six months ago, Superpath closed a milestone deal. Business was chugging along but not thriving. This one deal had a real impact. It opened my eyes to a more exciting future than the one I'd been stressing about. At dinner that evening, I told my wife about it. She…

Learn about diversity and inclusion (today!)

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! Sponsored by Scribewise Join us on April 13 for "Marketing for Humans"Scribewise is hosting a virtual event on April 13 to talk about breaking down the barriers between…

Here's your competitive advantage

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! Sponsored by Scribewise Join us on April 13 for "Marketing for Humans"Scribewise is hosting a virtual event on April 13 to talk about breaking down the barriers between…

16 random links

Hey Everyone, Hope you're having a great week. This is one of those issues where I dump a bunch of random links that I've been sitting on. Enjoy! Sponsored by Scribewise Let's talk about "Marketing for Humans"Scribewise is hosting a virtual event on April 13 to talk about breaking…