How to create a marketplace—a guide for communities

In Zero to One, I talked about Superpath finally finding its stride in the fall of 2021. A key part of that was launching our marketplace. In the spirit of transparency, I want to be very clear that we haven't solved this—far from it. But we have created a…

Does content marketing work?

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Kevan Lee's Reading List [https://theadmiringbog.tumblr.com/] I think Kevan Lee's newsletter [https://kevanlee.substack.com/] is among the best in marketing and SaaS. In the most…

The end-user era

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Why B2B Marketing Needs To Care About PLG [https://openviewpartners.com/blog/why-b2b-marketing-needs-to-care-about-plg/] In the last issue [https://www.jimmydaly.com/is-plg-legit/], I expressed my skepticism of the…

Is PLG legit? 🧐

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Use the Two-Minute Rule To Stop Procrastinating [https://blog.doist.com/two-minute-rule/] I've had trouble with productivity lately. I get so many emails and Slack messages that I…

I'm back 👋

Hey Everyone, It's been a while! I took a one-year hiatus from sending Swipe File. I had a kid, was in the early stages of starting Superpath and didn't have the brainpower to do anything else. Since then, things have eased, and I'm excited to get back to this newsletter.…

Superpath: Zero to One

About six months ago, Superpath [https://superpath.co/] closed a milestone deal. Business was chugging along but not thriving. This one deal had a real impact. It opened my eyes to a more exciting future than the one I'd been stressing about. At dinner that evening, I told my wife…

Learn about diversity and inclusion (today!)

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! -------------------------------------------------------------------------------- Sponsored by Scribewise Join us on April 13 for "Marketing for Humans" [https://www.scribewise.com/marketing-for-humans/?utm_source=partner&utm_medium=email&utm_term=jimmy-daly&utm_content=…

Here's your competitive advantage

Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! -------------------------------------------------------------------------------- Sponsored by Scribewise Join us on April 13 for "Marketing for Humans" [https://www.scribewise.com/marketing-for-humans/?utm_source=partner&utm_medium=email&utm_term=jimmy-daly&utm_content=…