At Superpath, we run a few webinars each year. These events are sometimes sponsored but we aren't running an enterprise sales motion and therefore I can't justify the $500/month or so that most of these tools cost. We get 300 to 500 registrants per webinar…
In March of 2023, I took a good hard look at our accounting and rubbed my temples. Superpath had finished 2022 with about $550,000 in gross revenue and a nice profit. I set my sights on $1m in 2023 and had a strategy and forecasts to back it up.…
All content is bought or sold long before it's written, edited and published. But even some of the best content marketers don't really understand why and how— and therefore can't fully grasp their own place in its lifecycle. Selling content is the best learning…
In Zero to One, I talked about Superpath finally finding its stride in the fall of 2021. A key part of that was launching our marketplace. In the spirit of transparency, I want to be very clear that we haven't solved this—far from it. But we have…
Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Kevan Lee's Reading List [https://theadmiringbog.tumblr.com/] I think Kevan Lee's newsletter [https://kevanlee.substack.com/] is among the…
Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Why B2B Marketing Needs To Care About PLG [https://openviewpartners.com/blog/why-b2b-marketing-needs-to-care-about-plg/] In the last issue [https://www.jimmydaly.com/is-plg-legit/], I expressed…
Hey Everyone, Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy! 1. Use the Two-Minute Rule To Stop Procrastinating [https://blog.doist.com/two-minute-rule/] I've had trouble with productivity lately. I get so many…
Hey Everyone, It's been a while! I took a one-year hiatus from sending Swipe File. I had a kid, was in the early stages of starting Superpath and didn't have the brainpower to do anything else. Since then, things have eased, and I'm excited…