A few days ago, my friend (and super smart marketer) Ty Magnin sent me the following email: Hey man, How ya been? Have you been following all the talk of Google becoming the ultimate aggregator for search? And punishing people that try to be search-focused aggregators themselves? Pages that are…
In his book Profit First, Mike Michalowicz outlines a common scenario that prevents businesses from making a profit. The problem is that most business owners use the following accounting formula: Revenue - expenses = profit When the formula they should be using is: Revenue - profit = expenses This change may seem…
After 40 years in the game, email still outperforms other channels with the highest ROI, at $44 per $1 spent. But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative effort—bringing the overall ROI even higher. An email isn't something…
The longer I work in content marketing, the more I realize that there are so many little things that make a great content program. It's about much more than great writing. A great final product is the result of a lot of moving pieces, typically held together by an editor.…
It's really hard to edit your own writing. Wired reporter Nick Stockton explains that revising your own work is difficult "because what we see on the screen is competing with the version that exists in our heads." This is why most people advise walking away from your draft…
Oh Twitter. What happened to you. You used to be so fun and interesting, and now all that’s left is fucking content marketing. — John O'Nolan (@JohnONolan) September 26, 2016 You work in content marketing, but you don't ever want your stuff to read like content marketing.…
Years ago, a mentor told me a story about NFL quarterback Joe Montana. He wasn’t the fastest guy on the field and didn’t have the strongest arm, but he saw the field in slow motion. It was his unfair advantage. This mentor explained this as I was struggling…
I saw this the other day in a job description and it really depressed me. I won’t call out the company—I’m sure there’s some legalese that requires them to include this. Still, this is more aptly named “health risks” than “physical requirements.” yep this pretty much…