Google and the Future of B2B Content Marketing

A few days ago, my friend (and super smart marketer) Ty Magnin sent me the following email: Hey man, How ya been? Have you been following all the talk of Google becoming the ultimate aggregator for search? And punishing people that try to be search-focused aggregators themselves? Pages that are…

The True North Formula

In his book Profit First, Mike Michalowicz outlines a common scenario that prevents businesses from making a profit. The problem is that most business owners use the following accounting formula: Revenue - expenses = profit When the formula they should be using is: Revenue - profit = expenses This change may seem…

Why Email Marketing Is a Missed Opportunity for Agencies

After 40 years in the game, email still outperforms other channels with the highest ROI, at $44 per $1 spent. But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative effort—bringing the overall ROI even higher. An email isn't something…

How to Edit Your Own Writing

It's really hard to edit your own writing. Wired reporter Nick Stockton explains that revising your own work is difficult "because what we see on the screen is competing with the version that exists in our heads." This is why most people advise walking away from your draft…

Work in Slow Motion

Years ago, a mentor told me a story about NFL quarterback Joe Montana. He wasn’t the fastest guy on the field and didn’t have the strongest arm, but he saw the field in slow motion. It was his unfair advantage. This mentor explained this as I was struggling…

Physical Requirements

I saw this the other day in a job description and it really depressed me. I won’t call out the company—I’m sure there’s some legalese that requires them to include this. Still, this is more aptly named “health risks” than “physical requirements.” yep this pretty much…