In March of 2023, I took a good hard look at our accounting and rubbed my temples. Superpath had finished 2022 with about $550,000 in gross revenue and a nice profit. I set my sights on $1m in 2023 and had a strategy and forecasts to back it up.…
All content is bought or sold long before it's written, edited and published. But even some of the best content marketers don't really understand why and how— and therefore can't fully grasp their own place in its lifecycle. Selling content is the best learning…
In Zero to One, I talked about Superpath finally finding its stride in the fall of 2021. A key part of that was launching our marketplace. In the spirit of transparency, I want to be very clear that we haven't solved this—far from it. But we have…
About six months ago, Superpath [https://superpath.co/] closed a milestone deal. Business was chugging along but not thriving. This one deal had a real impact. It opened my eyes to a more exciting future than the one I'd been stressing about. At dinner that evening, I told…
A few days ago, my friend (and super smart marketer) Ty Magnin [https://twitter.com/tymagnin] sent me the following email: > Hey man, How ya been? Have you been following all the talk of Google becoming the ultimate aggregator for search? And punishing people that try to be search-focused…
-------------------------------------------------------------------------------- In his book Profit First [http://profitfirstbook.com/], Mike Michalowicz outlines a common scenario that prevents businesses from making a profit. The problem is that most business owners use the following accounting formula: Revenue - expenses = profit When the formula they should be using is: Revenue - profit = expenses…
After 40 years in the game, email still outperforms other channels with the highest ROI, at $44 per $1 spent [https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/] . But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative…
The longer I work in content marketing, the more I realize that there are so many little things that make a great content program. It's about much more than great writing. A great final product is the result of a lot of moving pieces, typically held together by…