How to create a marketplace—a guide for communities

In Zero to One, I talked about Superpath finally finding its stride in the fall of 2021. A key part of that was launching our marketplace. In the spirit of transparency, I want to be very clear that we haven't solved this—far from it. But we have created a…

Superpath: Zero to One

About six months ago, Superpath [https://superpath.co/] closed a milestone deal. Business was chugging along but not thriving. This one deal had a real impact. It opened my eyes to a more exciting future than the one I'd been stressing about. At dinner that evening, I told my wife…

Google and the Future of B2B Content Marketing

A few days ago, my friend (and super smart marketer) Ty Magnin [https://twitter.com/tymagnin] sent me the following email: > Hey man, How ya been? Have you been following all the talk of Google becoming the ultimate aggregator for search? And punishing people that try to be search-focused aggregators…

The True North Formula

-------------------------------------------------------------------------------- In his book Profit First [http://profitfirstbook.com/], Mike Michalowicz outlines a common scenario that prevents businesses from making a profit. The problem is that most business owners use the following accounting formula: Revenue - expenses = profit When the formula they should be using is: Revenue - profit = expenses…

Why Email Marketing Is a Missed Opportunity for Agencies

After 40 years in the game, email still outperforms other channels with the highest ROI, at $44 per $1 spent [https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/] . But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative effort—bringing…

How to Edit Your Own Writing

It's really hard to edit your own writing. Wired reporter Nick Stockton explains [https://www.wired.com/2014/08/wuwt-typos/] that revising your own work is difficult "because what we see on the screen is competing with the version that exists in our heads." This is why most people advise…

How to Write Content That Doesn't Sound Like Content Marketing

> Oh Twitter. What happened to you. You used to be so fun and interesting, and now all that’s left is fucking content marketing. — John O'Nolan (@JohnONolan) September 26, 2016 [https://twitter.com/JohnONolan/status/780477203956002816] -------------------------------------------------------------------------------- You work in content marketing, but you don't ever want your stuff to…