In Zero to One, I talked about Superpath finally finding its stride in the fall of 2021. A key part of that was launching our marketplace. In the spirit of transparency, I want to be very clear that we haven't solved this—far from it. But we have created a…
About six months ago, Superpath [https://superpath.co/] closed a milestone deal. Business was chugging along but not thriving. This one deal had a real impact. It opened my eyes to a more exciting future than the one I'd been stressing about. At dinner that evening, I told my wife…
A few days ago, my friend (and super smart marketer) Ty Magnin [https://twitter.com/tymagnin] sent me the following email: > Hey man, How ya been? Have you been following all the talk of Google becoming the ultimate aggregator for search? And punishing people that try to be search-focused aggregators…
-------------------------------------------------------------------------------- In his book Profit First [http://profitfirstbook.com/], Mike Michalowicz outlines a common scenario that prevents businesses from making a profit. The problem is that most business owners use the following accounting formula: Revenue - expenses = profit When the formula they should be using is: Revenue - profit = expenses…
After 40 years in the game, email still outperforms other channels with the highest ROI, at $44 per $1 spent [https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/] . But for agencies offering email marketing, it's also a force multiplier that complements other marketing channels without much comparative effort—bringing…
The longer I work in content marketing, the more I realize that there are so many little things that make a great content program. It's about much more than great writing. A great final product is the result of a lot of moving pieces, typically held together by an editor.…
It's really hard to edit your own writing. Wired reporter Nick Stockton explains [https://www.wired.com/2014/08/wuwt-typos/] that revising your own work is difficult "because what we see on the screen is competing with the version that exists in our heads." This is why most people advise…
> Oh Twitter. What happened to you. You used to be so fun and interesting, and now all that’s left is fucking content marketing. — John O'Nolan (@JohnONolan) September 26, 2016 [https://twitter.com/JohnONolan/status/780477203956002816] -------------------------------------------------------------------------------- You work in content marketing, but you don't ever want your stuff to…