Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
1. How marketers can develop subject matter expertise quickly
My colleague Jan-Erik Asplund and I chatted with Atlassian’s Blake Thorne for the Animalz podcast yesterday (episode coming soon). Blake walked us through this post, which I now consider a must-read for marketers.
As Blake explained on the podcast, “Every writing problem is a reporting problem.” Being a better marketer isn’t usually about finding the right words, but advancing your knowledge.
2. Cargo Cult Science (PDF)
I can’t do this Richard Feynman piece justice by trying to summarize it here. It’s an easy and enjoyable read.
3. Book Recommendations
Here are some books I’ve read/listened to so far this year:
- American Buffalo
- When Breath Becomes Air
- Shoe Dog
- One Man’s Wilderness
- A Walk in the Woods: Rediscovering America on the Appalachian Trail
- Lost and Founder
- Little Britches: Father and I Were Ranchers
- Finding Ultra
- The Ascent of Everest
- To Shake the Sleeping Self (in progress)
Have recommendations? Please send them my way!
4. Tweet of the Week
5. Random Links
- A great read from my friend John Bonini: 5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)
- Happy to say I’ve done a few of these: The Most Beautiful Day Hikes In America
- Thanks to Lee Price for putting this together: How to Manage a Community of Contributors
- My colleague Ryan Law’s newsletter keeps getting better.
- Love this: Kids Who Spend Time in Nature Become Happier Adults
Have a great weekend!
PS - I finally relaunched my content marketing course, 5 Days to Better Content Marketing. Join 300+ people that taken and enjoyed it.
PPS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.
PPPS - I'm now an official Ghost partner. I've been using Ghost to run my blog for years and I absolutely love it. If you signup for Ghost with my link I do get a commission, but you get an incredibly powerful and simple way to manage your website. Markdown ftw!