Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

1. How marketers can develop subject matter expertise quickly

My colleague Jan-Erik Asplund and I chatted with Atlassian’s Blake Thorne for the Animalz podcast yesterday (episode coming soon). Blake walked us through this post, which I now consider a must-read for marketers.

As Blake explained on the podcast, “Every writing problem is a reporting problem.” Being a better marketer isn’t usually about finding the right words, but advancing your knowledge.

2. Cargo Cult Science (PDF)

I can’t do this Richard Feynman piece justice by trying to summarize it here. It’s an easy and enjoyable read.

3. Book Recommendations

Here are some books I’ve read/listened to so far this year:

  • American Buffalo
  • When Breath Becomes Air
  • Shoe Dog
  • One Man’s Wilderness
  • A Walk in the Woods: Rediscovering America on the Appalachian Trail
  • Lost and Founder
  • Little Britches: Father and I Were Ranchers
  • Finding Ultra
  • The Ascent of Everest
  • To Shake the Sleeping Self (in progress)

Have recommendations? Please send them my way!

4. Tweet of the Week

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Have a great weekend!

Jimmy

PS - I finally relaunched my content marketing course, 5 Days to Better Content Marketing. Join 300+ people that taken and enjoyed it.

PPS -  I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.

PPPS - I'm now an official Ghost partner. I've been using Ghost to run my blog for years and I absolutely love it. If you signup for Ghost with my link I do get a commission, but you get an incredibly powerful and simple way to manage your website. Markdown ftw!