Does content marketing work?

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

1. Kevan Lee's Reading List

I think Kevan Lee's newsletter is among the best in marketing and SaaS. In the most recent issue, he shared his reading list. It's full of gems. A few that I've also read (and loved):

2. How to Prove That Content Marketing Works for SaaS

Here's a presentation I gave for the wonderful folks at Forget the Funnel. It's a few years old, but it still holds up.

In this workshop, Jimmy walks through — in great detail! — the top three ways to prove content marketing ROI. These include:

  1. Deciding what and how you'll measure
  2. Showing your work with great reporting
  3. Navigating company cultural challenges

Have a great weekend!


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