Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
My favorite SEO Chrome extension
Yes, this is sponsored but I genuinely love Glen Allsopp's (aka @viperchill) Detailed SEO Chrome extension. It's my go-to tool for checking on-page SEO for my sites and our customer's sites. It also makes it easy to check a URL in Ahrefs, check Schema markup and look for opportunities (missing meta descriptions, images w/o alt text, etc.). I really can't recommend this tool enough.
It's used by 7,000+ people working in SEO and totally free. Click here to read more about it and add to Chrome.
1. How to Launch a Content Program During a Crisis w/ Joei Chan
Earlier this week, my coworker Devin Bramhall and I interviewed 360Learning's director of content, Joei Chan. It was fascinating to hear how she's navigating content right now. I think you'll enjoy this.
2. Why We All Need a Personal Website – Plus Practical Tips for How to Build One
I can't endorse this idea enough. My website, newsletter and Twitter have been my primary networking tool for five years. I've gotten jobs/freelance gigs and met all kinds of amazing people through these channels.
The best time to make a personal website is 20 years ago. The second best time to make a personal website is now.
This is classic Scott Galloway. Really good stuff.
So, we looked at the S-1 language of a bunch of tech firms and made a qualitative assessment of the level of bullsh*t. Then we looked at their performance one year post-IPO. We believe there is an inverse correlation that may be a forward-looking indicator for a firm’s share performance.
4. Tweet of the Week
5. Random Links
- This bobcat was hanging in my yard earlier this week.
- The Best Thing You Can Do Is Keep Going
- Outside Magazine is good but Adventure Journal is incredible.
Have a great weekend!
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