Hey Everyone,
Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
Sponsored by Scribewise
Let's talk about "Marketing for Humans"
Scribewise is hosting a virtual event on April 13 to talk about breaking down the barriers between companies and their customers. B2B buyers are humans, not robots. Let's treat them that way.
All proceeds will be donated to charitable organizations designated by each speaker.
1. My Personal Moonshot
I love this idea from Tyler Cowen, creator of Marginal Revolution. I'd never considered that each of us could be pursuing a moonshot, not just companies.
Rather than talk about moonshots we might take collectively, let me go small scale and lay out the "moonshot" I have tried to take with my own career. My goal is to be the economist who has most successfully used the internet as a platform to foment broad enlightenment.
2. Good Slides Reduce Complexity
This is a great post from Tom Critchlow's Substack, The SEO MBA.
3. Mapping Your Purchase Journey to Content with John-Henry Scherck
I found this to be a very helpful lesson on measuring content's impact on a business.
4. Tweet of the Week
5. Random Links
- The good folks at Perpetual Traffic were kind enough to have me on their podcast to chat content marketing and community.
- This is really cool: Sketchplanations: A weekly explanation in a sketch
- We have so many good content marketing roles up on the Superpath job board right now.
- We're doing an AMA in the Slack group with the team from Clearscope next week.
Have a great weekend!
Jimmy
The Bulletin Board
- I started a business called Superpath. We help content marketers hone their skills with our courses, networking, office hours, content and community. You can check it out here.
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