What's your moonshot?

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

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1. My Personal Moonshot

I love this idea from Tyler Cowen, creator of Marginal Revolution. I'd never considered that each of us could be pursuing a moonshot, not just companies.

Rather than talk about moonshots we might take collectively, let me go small scale and lay out the "moonshot" I have tried to take with my own career.  My goal is to be the economist who has most successfully used the internet as a platform to foment broad enlightenment.

2. Good Slides Reduce Complexity

This is a great post from Tom Critchlow's Substack, The SEO MBA.

3. Mapping Your Purchase Journey to Content with John-Henry Scherck

I found this to be a very helpful lesson on measuring content's impact on a business.

4. Tweet of the Week

5. Random Links

• The good folks at Perpetual Traffic were kind enough to have me on their podcast to chat content marketing and community.
• This is really cool: Sketchplanations: A weekly explanation in a sketch
• We have so many good content marketing roles up on the Superpath job board right now.
• We're doing an AMA in the Slack group with the team from Clearscope next week.

Have a great weekend!

Jimmy

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