Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
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Let's talk about "Marketing for Humans"
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All proceeds will be donated to charitable organizations designated by each speaker.
1. My Personal Moonshot
I love this idea from Tyler Cowen, creator of Marginal Revolution. I'd never considered that each of us could be pursuing a moonshot, not just companies.
Rather than talk about moonshots we might take collectively, let me go small scale and lay out the "moonshot" I have tried to take with my own career. My goal is to be the economist who has most successfully used the internet as a platform to foment broad enlightenment.
2. Good Slides Reduce Complexity
This is a great post from Tom Critchlow's Substack, The SEO MBA.
3. Mapping Your Purchase Journey to Content with John-Henry Scherck
I found this to be a very helpful lesson on measuring content's impact on a business.
4. Tweet of the Week
5. Random Links
- The good folks at Perpetual Traffic were kind enough to have me on their podcast to chat content marketing and community.
- This is really cool: Sketchplanations: A weekly explanation in a sketch
- We have so many good content marketing roles up on the Superpath job board right now.
- We're doing an AMA in the Slack group with the team from Clearscope next week.
Have a great weekend!
The Bulletin Board
- I started a business called Superpath. We help content marketers hone their skills with our courses, networking, office hours, content and community. You can check it out here.
- I started a Slack community for content marketers. It's free and there are 2,300+ wonderful people sharing, learning and looking out for each other. Learn more here.
- Want to brush up on your content marketing skillz? Check out my course 5 Days to Better Content Marketing. Join 400+ people that have taken and enjoyed it.
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