Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
Yes, this is sponsored but I genuinely love Glen Allsopp's (aka @viperchill) Detailed SEO Chrome extension. It's my go-to tool for checking on-page SEO for my sites and our customer's sites. Just recently, I used it to:
- find a Schema error on a client site
- inspect some H2s that actually ended up being H1s
- discover some messy internal links
I really can't recommend this tool enough. It's used by 7,000+ people working in SEO and totally free. Click here to read more about it and add to Chrome.
I would never have believed this if I hadn’t spent the last two years selling. Now I know it to be true.
Being a math type, I love deriving things from first principles and this seemed the perfect first principle from which to derive marketing. First, you hire a team to build your product. Then, you hire a team to sell it. The only reason you need marketing is to help the second team do its job better.
Thanks to my coworker Ryan for surfacing this one.
I love this one:
Life is constantly asking us, Is this going to be alive time or dead time?
A long commute. Are we going to zone out or listen to an audiobook?
A delayed flight. Are we going to get in a couple of miles by walking around the terminal or shove a Cinnabon into our face?
A tour of duty or a contract we have to earn out. Is this tying us down or freeing us up?
So many great reads:
5. Random Links
- More on our (Animalz) new package: Consulting For Your Content Team
- I went down a major Dwell rabbit hole recently. What a cool site.
- This updated ranking factors report from Backlinko is great (as you might expect)
- Business, Interrupted - a great presentation from my friend John Miller (founder of Scribewise)
Have a great weekend!
PS - Want to brush up on your content marketing skillz? Check out my course 5 Days to Better Content Marketing. Join 400+ people that have taken and enjoyed it.
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