Hey Everyone,
Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
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1. Marketing Exists to Make Sales Easier
I would never have believed this if I hadn’t spent the last two years selling. Now I know it to be true.
Being a math type, I love deriving things from first principles and this seemed the perfect first principle from which to derive marketing. First, you hire a team to build your product. Then, you hire a team to sell it. The only reason you need marketing is to help the second team do its job better.
Thanks to my coworker Ryan for surfacing this one.
2. Will You Choose Alive Time Or Dead Time?
I love this one:
Life is constantly asking us, Is this going to be alive time or dead time?
A long commute. Are we going to zone out or listen to an audiobook?
A delayed flight. Are we going to get in a couple of miles by walking around the terminal or shove a Cinnabon into our face?
A tour of duty or a contract we have to earn out. Is this tying us down or freeing us up?
3. Tweet of the Week #1
When you actually love your customers but you're trying not to make it weird.😬 pic.twitter.com/eVwfu3mlMx
— Animalz (@AnimalzCo) May 1, 2020
4. Tweet of the Week #2
So many great reads:
What piece of writing did you read this week that had a surprising insight? (No COVID, No Politics).
— Shane Parrish (@ShaneAParrish) April 24, 2020
5. Random Links
- More on our (Animalz) new package: Consulting For Your Content Team
- I went down a major Dwell rabbit hole recently. What a cool site.
- This updated ranking factors report from Backlinko is great (as you might expect)
- Business, Interrupted - a great presentation from my friend John Miller (founder of Scribewise)
Have a great weekend!
Jimmy
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