Marketing Lessons from Famous Instagram Dogs

Marketing Lessons from Famous Instagram Dogs

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!


New Season of HubSpot’s podcast The Growth Show

Ever wonder what happens when you turn down $30 million from Mark Cuban? Or when you take a classic brand like Moonpie and go totally rogue with their social media? Maybe you’ve pondered what it would be like to build a social movement around getting people to complete grueling spear tossing, mud covered obstacle courses?

The host, Meghan Keaney Anderson, a VP of Marketing at HubSpot, interviews some amazing people like Rand Fishkin of Moz, Joe De Sena the creator of the Spartan Race, the CEO of Coffee Meets Bagel Arum Kang, and a bunch of other great guests.

You can subscribe to The Growth Show on Apple Podcasts, Stitcher, Google, Spotify and wherever else you get your podcasts.

Listen to The Growth Show now

1. How to Earn a Senior Content Marketing Role

In this episode of the Animalz podcast, I sit down down my colleague Devin Bramhall. She's had a interesting and successful career in content marketing. There's lots to learn here for anyone interested in leveling up from content marketer to marketing director. She talks about:

🚀 becoming a manager

👩‍💻 taking credit for your work

💻 the power of side projects

👔 navigating the startup industry

🙋‍ when it's time to find a new job

You can listen on our blog, or on iTunes, Overcast, or Spotify.

2. Five Below, the Amazon-Proof Store

Toys "R" Us couldn't cut it, but Five Below is growing like crazy. What gives?

Five Below uses a formula that has largely insulated it from competition from The chain keeps prices low by creating products from scratch with hundreds of suppliers around the world and sells them in an environment where children want to hang out. “Online is great when you know what you want,” Five Below Chief Executive Joel Anderson said. “When you walk into one of our stores, you will discover things you didn’t know you wanted. It’s like a treasure hunt. We’re the T.J. Maxx for kids.”

3. How to make your dog Instagram-famous

Loni Edwards is a "pet influencer"—she's also a Harvard Law alum and two-time entrepreneur. So before you brush off this idea, consider why Loni Edwards has chosen this space. It's lucrative, interesting work—and she gets to hang out with dogs and cats all day.

Come for the puppy pictures, but stay for the (many) insights that apply to human marketing as well.

4. Tweet of the Week

Have a great weekend!


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