Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!


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What do Banksy’s art and shredded lemons have in common: Marketing genius


Can a shredded painting be worth more than it's original version? Banksy's latest prank shows us how the value of an offering can shift based on engagement, impact and most importantly, what its context can lend.

Check out how this inspired some brands to come up with creative visuals of their own based on the greatest art hacks of recent times.


1. The Marketing Executive’s Guide to Content Strategy

Marketing executives make important decisions about high-level content strategy, budget, and personnel, but aren’t always content experts themselves.

We created this guide to help execs empower their teams, not constrain them.

2. How a Former Canadian Spy Helps Wall Street Mavens Think Smarter

That former Canadian spy is Shane Parrish, founder of Farnam Street. What started as a blog has grown into a newsletter with 190,000+ people on its email list, speaking gigs, courses and a premium plan that has allowed Shane to quit his day job. This is real business built on content and a great story.

3. Use All the Emojis

Rocket is a little Mac app that makes it easier to use emojis. It works in all your apps. (Thanks to Spencer Fry for sharing this on Twitter.)

4. Tweet of the Week

Have a great weekend!

Jimmy

PS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.

PPS - I'm now an official Ghost partner. I've been using Ghost to run my blog for years and I absolutely love it. If you signup for Ghost with my link I do get a commission, but you get an incredibly powerful and simple way to manage your website. Markdown ftw!