Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

1. Here Are Three Ways to Improve Your Keyword Research

This is among the most immediately useful posts we’ve ever done at Animalz. Kudos to my colleague Ryan Law for these helpful tips on improving the black hole that is keyword research.

2. The Everything Store

I just finished up Brad Stone’s excellent book about the history of Amazon. Some parts are inspiring, some parts are insane but all of it is entertaining. Side note: I did not buy think book on Amazon, I borrowed this book from the library. S/o Libby!

If you need more Amazon, Vox’ Land of the Giants podcast is really good.

3. An oral history of the AIM away message (by the people who were there)

This is such a cool piece from Invision. If you’re old like me, this will feel all too familiar. Kudos to the team at Invision for trying something totally different (and killing it).

4. Tweet of the Week

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5. Random Links

Have a great weekend!

Jimmy

PS - I finally relaunched my content marketing course, 5 Days to Better Content Marketing. Join 300+ people that have taken and enjoyed it.

PPS -  I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.

PPPS - I'm now an official Ghost partner. I've been using Ghost to run my blog for years and I absolutely love it. If you signup for Ghost with my link I do get a commission, but you get an incredibly powerful and simple way to manage your website. Markdown ftw!