Content marketing lessons from Camille Ricketts

Content marketing lessons from Camille Ricketts

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

1. Why You Shouldn’t Try to Be the First Round Review: 3 Content Lessons from Camille Ricketts

We often hear content marketers say, “We’d like our blog to be the First Round Review for [X].” Yes, we’d all like our blogs to break new ground, earn massive traffic and set a new bar for quality. But Camille’s strategy may not be the right one for your company. In this post, I explain why.

2.’s Year in Review

Canny is a SaaS tool to help collect customer feedback. They have never raised money, recently hit a $400k run rate and the founders travel the world while growing their company. This is a really refreshing read—it’s just so unlike most of what we see the SaaS world. Kudos to Andrew and Sarah for what they’ve accomplished so far.

3. More Book Recommendations

Last week I shared some book recommendations. A few readers responded with more great suggestions:

4. Tweet of the Week

You need to watch the video.

Have a great weekend!


PS - I finally relaunched my content marketing course, 5 Days to Better Content Marketing. Join 300+ people that taken and enjoyed it.

PPS -  I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.

PPPS - I'm now an official Ghost partner. I've been using Ghost to run my blog for years and I absolutely love it. If you signup for Ghost with my link I do get a commission, but you get an incredibly powerful and simple way to manage your website. Markdown ftw!

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