Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
The best $40 you’ll ever spend on marketing
My friend Glen Allsopp is offering mini SEO audits for $40. I was thrilled with the one he did for Animalz, but I also heard some great feedback from readers last week. One in particular stood out: “I actually bought that 10-minute site review from Glen Allsopp that you mentioned in your newsletter. It was incredible.”
This is a smokin’ deal and I highly recommend it. Learn more about Glen’s audits here
Here’s the most recent Animalz post, this one courtesy of my colleague Ryan Law. (He’s also the purveyor of the Power Law newsletter.) In this article, he outlines a simple and effective to promote distribute your content.
You may also enjoy the latest Animalz podcast. We chat with our superstar colleague Nicole Kohler about filtering content ideas before you write them.
This is a short and helpful post on taking inventory of your work. The key line: “When you look at people who are thriving in their jobs, you notice that they didn’t find them, they made them.”
I’ve always had heat mapping tools installed on sites I work on, but I’ve never really known what to do with all that data. This post from Hotjar does a nice job breaking it down.
5. Random Links
- This is so good: Finding What’s ‘Oddly Satisfying’ on the Internet
- A lot, apparently: What does Unsplash cost in 2019?
- Interesting: Google asked 5,600 employees about remote work. This is what they learned
- The Weezer Tiny Desk concert is awesome.
- The Otter voice transcription app is really nice.
Have a great weekend!
PS - I finally relaunched my content marketing course, 5 Days to Better Content Marketing. Join 300+ people that taken and enjoyed it.
PPS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.
PPPS - I'm now an official Ghost partner. I've been using Ghost to run my blog for years and I absolutely love it. If you signup for Ghost with my link I do get a commission, but you get an incredibly powerful and simple way to manage your website. Markdown ftw!