"Promotion" and "distribution" are the two most distracting words in content marketing for two important reasons: 1. They put the focus on the business, not the reader. (The truth is that content is useful to far fewer people than your CMO thinks it should be, and…
Hey there, Happy Thanksgiving! Hope you get to enjoy a few days off. Enjoy this week's newsletter and if you're feeling inspired, pass it on. 1. When Giants Fail [http://www.newyorker.com/magazine/2012/05/14/when-giants-fail] I've recently dug into Clay Christensen&…
Hey All, Here are a few things I've been reading and pondering lately. If you'd like to share some of your favorite writing, please do let me know. I'm always looking for interesting things to share, regardless of the topic, medium or industry. Enjoy…
Hey all, I came across a quote from actress Lily Tomlin that seems especially poignant this week: "I always wondered why somebody didn't do something about that. Then I realized: I am somebody." It's been a strange week, but I hope it's…
Hey all, Hope you've had a great week! Here's a few things I've been reading and pondering lately. Enjoy and if you're feeling inspired, pass it on. 1. Good Work Habits Are the Key to Less Stress [https://medium.com/@jimmy_daly/…
Technology is stressing you out. But don't worry, it's not just you. The tools we use at work are engineered to keep us engaged. Our phones keep work just a few feet away 24 hours a day. All of us are susceptible to the tractor beam…
Hey all, Hope you've had a great week! Here's a few things I've reading and pondering lately. Enjoy and if you're feeling inspired, pass it on. 1. Why your desire for power might be rooted in the pursuit of happiness [http://www.…
Analogies are a powerful way to communicate ideas, but they are also a crutch. We need to be able to explain ideas to readers without analogies and cliches. Relying on someone else's words means we don't fully understand the concept we're trying to explain…