Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
Sponsored by Ahrefs
Ahrefs Tip 3 of 4
Ahrefs is a tool I use on a daily basis. I’m making a series of short tutorials on how I use the tool. Check out this week’s (#3) and the past few as well:
- How to earn more traffic to your existing content
- How to find your competitors’ weak spots
- How to use the Keyword Explorer
You can try Ahrefs for 7 days for $7 (and I would highly recommend doing so!)
1. 2019 Content Trends Gleaned from 160+ Sales Calls
There’s a common challenge in the content marketing world that creates some friction between content creators and their managers. The creators are heads-down working on new content while the managers wait impatiently for results. One party sees trees, the other sees a forest. The result is dissatisfaction on both sides.
I’ve run 168 sales calls over the 18 months or so and had the chance to hear both sides of this story. Here are some things I’ve observed.
Yes, this is another Morgan Housel post but it’s too good not to share.
Your personal experiences make up maybe 0.00000001% of what’s happened in the world but maybe 80% of how you think the world works. People believe what they’ve seen happen exponentially more than what they read about has happened to other people, if they read about other people at all. We’re all biased to our own personal history. Everyone. If you’ve lived through hyperinflation, or a 50% bear market, or were born to rich parents, or have been discriminated against, you both understand something that people who haven’t experienced those things never will, but you’ll also likely overestimate the prevalence of those things happening again, or happening to other people.
3. Here are few cool job openings:
- Content Marketer @ Ironclad (SF)
- UX Writer @ Ahrefs (Singapore)
- Content Marketing Manager @ Sift (Detroit)
You can check out more job listings in my Slack channel and even chat with the people hiring.
I’ve found this heuristic to be helpful and I hope others do too.
5. Random Links
- Please don’t do this to your team: Sunday Night Is the New Monday Morning, and Workers Are Miserable
- How Databox boosted organic traffic
- Investor Josh Brown on how he invests his own money
- YouTube video of the week: The Eagles playing Hotel California live in 1977
Have a great weekend!
PS - I finally relaunched my content marketing course, 5 Days to Better Content Marketing. Join 300+ people that have taken and enjoyed it.
PPS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.
PPPS - I'm now an official Ghost partner. I've been using Ghost to run my blog for years and I absolutely love it. If you signup for Ghost with my link I do get a commission, but you get an incredibly powerful and simple way to manage your website. Markdown ftw!