Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
The Information writes articles about the technology industry that you won't find anywhere else (like how Evan Spiegel fumbled Snap's redesign and how Netflix is shaking up Hollywood with its unique org structure).
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1. Smarter, Not Harder: How to Succeed at Work
If you don’t already get the Brain Food newsletter from Shane Parrish, I highly recommend it. This article: case in point.
We each have 96 energy blocks each day to spend however we’d like. Using this energy blocking system will ensure you’re spending each block wisely to make the most progress on your most important goals.
2. How Google Analytics Kills Great Blogs
In my nearly 10 years in content marketing, I’ve spent countless hours in Google Analytics trying to fine-tune a report that uses multichannel attribution to “prove” once and for all that content marketing is worth the spend. I’ve never managed to do it.
Here’s a better solution.
3. How to Bring Your Product to Life with UX Writing
I thought this was a really smart article by Appcues’ Margaret Kelsey.
Humans use computers as if the computers are human.
This little tool makes screenshots look way better. Sent to me by Kieran Tie.
5. Random Links
- Dan Carlin is back with Supernova in the East I (and it’s awesome).
- This presentation by Ross Hudgens on SERP analysis is really good.
- Are SUVs Ruining Retirement Savings?
- Kettle & Fire is hiring an email marketing manager. Looks like a cool gig.
- Let someone else spend money testing ads, then borrow what works: 4 Unique Calls to Action Used in Long-Running Ad Campaigns
Have a great weekend!
PS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.