Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!


Sponsored

The Information writes articles about the technology industry that you won't find anywhere else (like how Evan Spiegel fumbled Snap's redesign and how Netflix is shaking up Hollywood with its unique org structure).

Sign up for CEO & Founder Jessica Lessin's free Saturday newsletter here.


1. Smarter, Not Harder: How to Succeed at Work

If you don’t already get the Brain Food newsletter from Shane Parrish, I highly recommend it. This article: case in point.

How-to-Succeed-at-Work-1-1

We each have 96 energy blocks each day to spend however we’d like. Using this energy blocking system will ensure you’re spending each block wisely to make the most progress on your most important goals.

2. How Google Analytics Kills Great Blogs

In my nearly 10 years in content marketing, I’ve spent countless hours in Google Analytics trying to fine-tune a report that uses multichannel attribution to “prove” once and for all that content marketing is worth the spend. I’ve never managed to do it.

Here’s a better solution.

3. How to Bring Your Product to Life with UX Writing

I thought this was a really smart article by Appcues’ Margaret Kelsey.

Humans use computers as if the computers are human.

5b44abe35602f27ef47b2389_tone-journey-map

4. Screely

This little tool makes screenshots look way better. Sent to me by Kieran Tie.

after

Have a great weekend!

Jimmy

PS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.