Hey Everyone,
Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
I'm helping ActiveCampaign and Vanilla hire for marketing roles:
ActiveCampaign is looking for a Growth Content Marketer. It’s a good mix of writing, editing, repurposing and refreshing. I interviewed head of content Benyamin Elias about the role, which you can check out here.
Vanilla is looking for a marketing generalist. Vanilla is very early stage and this is their first marketing hire. They need someone to boot up content, paid, press, social and email. You will own all marketing and get in when the company is ~10 people.
1. Why Your Content Marketing Has Career Stalled—and How to Jumpstart It
Here's my first post on the Superpath blog. The key snippet:
Folks who come to content from a creative or journalism background sometimes struggle to accept that writing is an art, but content is an acquisition channel. There are a few people who have built long, lucrative careers as individual content creators, but they are outliers. If that's your passion, then by all means chase it. The rest of us should plan to master content creation, then layer other skills upon that foundation.
We also have a new podcast and course. Check 'em out!
2. Why Wirecutter Wins: Opinionated Content
This is a really good from my former colleague Ryan Law:
Wirecutter does what most content marketing is allergic to doing: it stakes a claim. It puts in the hard work required to research, understand, and recommend a single product. All content should follow their example.
3. Make Your Life Better by Saying Thank You in These 7 Situations
An oldie but goodie from James Clear.
Say “Thank You” when you're receiving a compliment. We often ruin compliments by devaluing the statement or acting overly humble. Internally, you might think this prevents you from appearing arrogant or smug.
The problem is that by deflecting the praise of a genuine compliment, you don't acknowledge the person who was nice enough to say something. Simply saying “Thank You” fully acknowledges the person who made the compliment and allows you to enjoy the moment as well.
4. Tweet of the Week
If you love a writer because their nonfiction elegantly captures how you already feel about something, you’re reading for pleasure.
— Julian Shapiro (@Julian) July 13, 2020
If you love a writer because their thoughts challenge you and broaden your views, you’re reading for *education.*
Magic lies at the intersection.
5. Random Links
- Ryan Stewart interviewed me about building a remote agency. It's good stuff.
- I think I've shared this before but it's really a beautiful piece of writing: What I Want to Know of Kindness
- This tweetstorm app looks pretty cool.
- Interesting from Backlinko: The SEO Jobs Report
Have a great weekend!
Jimmy
PS - Want to brush up on your content marketing skillz? Check out my course 5 Days to Better Content Marketing. Join 400+ people that have taken and enjoyed it.
PPS - I started a Slack community for content marketers. It's free and there are 1,100+ wonderful people sharing, learning and looking out for each other. Learn more here.
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