Hey Everyone,
Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
1. How to Write a Tweetstorm
Tweetstorms used to be a hacked-together means of avoiding character limits on Twitter messages. Today, they’re everywhere. Twitter, especially if you follow founders, venture capitalists, and journalists, looks more and more like a long-form blogging platform every day.
Here’s exactly how to write a great one.
2. Making Uncommon Knowledge Common
Rich Barton has founded three $1b companies (Expedia, Zillow and Glassdoor) using basically the same playbook for each. This article breaks it down in great detail.
Rich Barton’s companies became public Schelling Points. They create common knowledge in their industries from information only middlemen had access to before, from public-but-hard to aggregate data, or from information collected from users themselves. These intermediaries, whether brokers or travel agents were misaligned. They controlled what information was shared with the public, but has an interest in withholding it. Instead of pushing increasingly more and higher quality information to the public, they maintained the status quo.
3. 24 Lessons From Warren Buffett’s Annual Letters To Shareholders
I think I’ve shared this before but it’s great and worth reading for the first or second time.
“Price is what you pay, value is what you get.” (2008)
“For investors as a whole, returns decrease as motion increases.” (2005)
“Be fearful when others are greedy and greedy only when others are fearful.” (2004)
“You only find out who is swimming naked when the tide goes out.” (2001)
4. Tweet of the Week
5. Random Links
- The Coglode bite-size behavioral researchers academy looks very cool.
- Interesting read: What the hell happened to Mint
- Just because: Bob Ross painting “Autumn Woods”
- Capiche is democratizing SaaS pricing and it looks very cool.
Have a great weekend!
Jimmy
PS - Want to brush up on your content marketing skillz? Check out my course 5 Days to Better Content Marketing. Join 400+ people that have taken and enjoyed it.
PPS - I started a Slack community for content marketers. It's free and there are 450+ wonderful people sharing, learning and looking out for each other. Learn more here.
PPPS - I’ve had some great folks sponsor this newsletter lately. If you’re interested in promoting your product or service to 4,000+ incredibly smart people, reply to this email to chat more.