Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

1. Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad


Here’s a realistic scenario that we’ve come across more than a few times. A content creator writes a piece optimized for a short-tail, top of funnel keyword—and it takes off! The article gains traction in search and pretty soon it’s lifting the entire site. It accounts for 20% of all blog traffic, then 30%, then 50%.

This seems like a good thing at first, but it’s the investing equivalent of an unbalanced portfolio. That growth begins to create risk: it can lead to misguided changes in content strategy and distracts from whatever business objective your content is designed to support

2. The 100 Women Building America's Most Innovative and Ambitious Businesses


There are so many cool companies and remarkable people on this list. I learned a ton.

3. The 1619 Project


This podcast series from the New York Times is fascinating, powerful and hard to stomach. I’d really encourage people to check it out. Nikole Hannah-Jones is amazing.

4. Tweet of the Week

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Have a great weekend!

Jimmy


PS - Want to brush up on your content marketing skillz? Check out my course 5 Days to Better Content Marketing. Join 300+ people that have taken and enjoyed it.

PPS - I’ve had some great folks sponsor this newsletter lately. If you’re interested in promoting your product or service to 4,000+ incredibly smart people, reply to this email to chat more.