Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
1. Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad
Here’s a realistic scenario that we’ve come across more than a few times. A content creator writes a piece optimized for a short-tail, top of funnel keyword—and it takes off! The article gains traction in search and pretty soon it’s lifting the entire site. It accounts for 20% of all blog traffic, then 30%, then 50%.
This seems like a good thing at first, but it’s the investing equivalent of an unbalanced portfolio. That growth begins to create risk: it can lead to misguided changes in content strategy and distracts from whatever business objective your content is designed to support
2. The 100 Women Building America's Most Innovative and Ambitious Businesses
There are so many cool companies and remarkable people on this list. I learned a ton.
3. The 1619 Project
This podcast series from the New York Times is fascinating, powerful and hard to stomach. I’d really encourage people to check it out. Nikole Hannah-Jones is amazing.
4. Tweet of the Week
5. Random Links
- “More than 50% of U.S. college graduates, regardless of their majors, are likely to work in sales.” Sounds like an empty stat, but this happened to me.
- Animalz is hiring an editor (this is a really cool job)
- The Muse is hiring a Senior Content Strategist in NYC
- The good folks at Fairmarkit are hiring a Content Strategist in Boston
- The r/AutumnP*rn subreddit is heating up (I censored that so I don’t trigger spam filters)
Have a great weekend!
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