The Work Habits Manifesto

Isn't it interesting that the Internet simultaneously makes our work more and less efficient? On one hand, we can video chat with remote coworkers all over the world. On the other, buzzing notifications, Facebook, emails, Slack, Google Docs, Trello, etc. Each helps and hurts in its own way. It's harder…

Workplace communication is lazy and broken

Technology kind of sucks. Seriously, how many tools or software products have actually made your life better recently? I'll bet almost none. In fact, I'll bet at least a few made your life considerably worse. In the 1930s, economist John Maynard Keynes was worried [http://www.theatlantic.com/business/archive/…

How to Come Up with Endless Blog Post Ideas

UPDATE: I created two worksheets so you can easily brainstorm 50 topics for your own business. There is a PDF that walks you through the process and a spreadsheet to help you pair personas and uses cases. Download them here [https://drive.google.com/file/d/0Byx9oiqKPAiqNUtEX1Y4VEZtTUE/view] and here…

How to work without a computer

Work is the process of creating value. Don't mistake sitting at a computer for working. Some of your best work can (and should!) happen with no internet connection at all. Even more importantly, working without a computer can (and should!) happen during normal business hours. Don't feel trapped at a…

The Hub and Spoke Content Strategy

Content strategy tends to be either overcomplicated or vague. And often both. There's plenty of ways to approach it, but here's a simple template that can be repurposed over and over again. Blog posts are often not strong enough to survive on their own. But if they are grouped (and…

The Problem with Habit-Forming Tech in Marketing

A few hundred years ago, sugar was essentially absent from the human diet. Today, according to the New York Times [http://www.nytimes.com/2014/12/23/opinion/sugar-season-its-everywhere-and-addictive.html] , it's "used in approximately 75 percent of packaged foods purchased in the United States." > The average American consumes anywhere from…

Big Wins for Content Marketing

Or, Unsexy Strategies for Long-Term Growth. If you want to retire early, there are two important rules you should follow. The first is that time in the market is far more important than timing the market. That means that investing early and giving your money as much time as possible…

When to Sell

This post originally appeared on the Vero blog [http://blog.getvero.com/learning-vs-selling/]. It's important to understand when to sell your product and when to learn more about your potential customers. Many marketers believe that acquiring an email address is the only thing standing between them and a sale. Once…