Your blog is not a publication—here's why that matters

Hey All!

Hope it's been a great week. Here are a few things I've been writing and pondering. Enjoy and if you're feeling inspired, pass it on.

1. Your blog is not a publication

But it is a growing library of resources. And the distinction is important for a number of reasons. I explain why in this post and offer a simple framework for making a smarter investment in your content.

I think this post will really resonate with content folks who are used to punishing editorial calendars, the threat of less budget and a constant demand for "proof" that the content is working. Enjoy.

2. My Life As A One-Man Band

I normally shy away from sharing TED videos in this newsletter—it just feels too cliche. But this one. Man. Tommy Emmanuel is just amazing. His story is great and his music is even better.

3. How I Built This: Mark Cuban

This podcast is killing it. If you aren't on board yet, what are you waiting for!?

4. Your marketing strategy is not a decision. It’s decided for you.

As Mark Schaefer says in this post, "the truth is liberating." I love frameworks like this that simplify our complicated work. And I agree with Mark—I felt a sense of calm after reading this article.

Most of the time, the core issue these business leaders face boils down to one problem: There are so many overwhelming marketing options, they don’t know where to start. I’ve been offering this service for more than three years and I have a 100 percent success rate at helping people get on track.

Here’s my secret to success:

I demonstrate that there really aren’t that many marketing options at all. In fact, most of the time your market strategy is dictated to you and you have little or no choice about what you need to do grow your business.

Have a great week!


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