Swipe File #30: Rare and valuable

Hey All,

I've been playing with the idea of making Swipe File a daily newsletter. I'd send one article each morning, highlighting the most inspirational quote.

Here's a preview.

I would love to hear you feedback. All you need to do is click the link that best explains your thoughts on this.

I love this idea.

I hate this idea.

Now onto this week's articles. Enjoy, and if you're feeling inspired, pass it on.

Why the Priceonomics Blog is So Good via @jedsundwall

Priceonomics content strategy looks something like this: write about anything interesting. This interview with the founder sheds some light on their approach.

We don’t try to convert our blog readers into users of the price guides. What are the odds that at the very moment you’re reading an article about Phish you also need to find out how to price a used motorcycle? Pretty low. Eventually the user comes back when they need pricing information because they heard about us through the blog or do by doing a pricing related Google search.

THE GAP by Ira Glass

Spend two minutes watching this video. It's beautifully done and incredibly inspiring.

Why I Ignored a Late-Night Email From My New Boss (And You Should Too) via @blakethorne

Blake Thorne is a journalist turned content marketer who's taken over the iDoneThis blog. He's an insightful writer and makes some great points about work-life balance in this post.

After a few weeks of working on a remote team, there’s one thing about it that stands out above anything else. You don’t get all the fluffy, empty extra credit points that come with most jobs. You get no bonus points for showing up to the office early, bringing everyone donuts or being a sharp dresser.

The Career Craftsman Manifesto via Cal Newport

Last week, I mentioned the book So Good They Can't Ignore You. This post is written by the same author and covers one of the most important themes in the book.

The Career Craftsman believes this process of career crafting always begins with the mastery of something rare and valuable. The traits that define great work (autonomy, creativity, impact, recognition) are rare and valuable themselves, and you need something to offer in return. Put another way: no one owes you a fulfilling job; you have to earn it.

The Secret Sauce via @JohnONolan

Ghost founder John O'Nolan offers his thoughts on the impact of relationships in business.

It is of almost no consequence how good your product, your business, your writing, your music or your photography is. The question is: Who gives a shit? As Dharmesh said, who wants you to succeed? Who cares about you? Because everything comes back to this.

I can trace almost every success (and, conversely, every failure) in my life to a relationship with another person.

Have a great week!


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