Swipe File #15: Trying going out of your way for people

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Hope you enjoy this week's articles. If you're feeling inspired, pass it on.

How to Write with Substance via @GregoryCiotti

A beautiful article on writing by a great writer. Text-based communication is at the core of everything we do. It's worth taking the time improve this basic skill.

People mistakenly expect to hit the bulls-eye on the first pass. Abandon the idea that your first draft should be anything but exploration.

An Amazing 9 Word Email That Revives Dead Leads via @TheDeanJackson

This isn't your typical marketing post. It wanders around a bit and the formatting isn't pretty but the genius of the idea is obvious.

Try going out of your way for people. Try acting and engaging with people like they are five star prospects.

The 2 Types of Growth via @james_clear

Another winner from James Clear. He discusses how growth happens, how it applies to work and life, and how to make optimize it.

We often assume that life works in a linear fashion.

People will say, “You get out of life what you put into it.” The basic idea is that for each unit of effort you put into a given task, you get some unit of return. For example, if you make $25 per hour and you work for two hours, then you’ll make $50. If you work for 4 hours, you’ll make $100. Put more in. Get more out.

There is just one problem. Most of life doesn’t actually follow this linear pattern. Don’t get me wrong, hard work is essential. However, if you expect your life to follow a linear trajectory, then you may find yourself feeling frustrated and confused.

The Ultimate Guide to Markdown via @JohnONolan

Learning Markdown is one of a few hacks that can actually save you a ton of time. It takes 10 minutes to learn and will make writing anything easier.

Markdown allows you to keep your fingers firmly planted on the keyboard as you apply formatting on the fly. In short: You never have to stop typing or think about anything else in order to apply your styles.

It might seem like a small detail, but it can have a really big effect. Once you start writing in Markdown, it’s really hard to back to the click-fest of the past.

How We Automated Free Trial Extensions To Increase Paid Conversions By 33% via Liam Gooding

A super practical post to help solve a problem nearly every SaaS company has.

This post is an explanation of how we segmented our onboarding users, and then how we implemented a super simple, very scaleable tactic to filter out our most engaged users and find out why they weren’t ready to start a paid subscription.

Have a great week!


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