Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
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Whether you're working in B2B SaaS or a moisture-resistant flooring adhesive company, there's a lot to learn here. A great post from my coworker Ryan Law.
The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries.
I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.
This is one of the most interesting podcast I've listened to in a while. I spend a lot of time thinking about the software industry and found this to be an enlightening conversion about the restaurant business. One of Scamardella's restaurants does $40m+ revenue each year.
This is a refreshing take on a really important topic from Zendesk Sell (their new CRM).
5. Random Links
- Animalz is hiring a writer to focus on thought leadership content (think movement-first). It's gonna be a very cool role.
- Interesting: Uber Is Headed for a Crash
- Ok then: A 7-year-old is making $22 million/year on YouTube
- Here's a library of pop-ups you can use on your own site.
- I'm listening to the Shoe Dog audiobook and really enjoying it. More importantly, I downloaded it for free through Libby, a mobile app that lets you download audiobooks for free from your local library.
Have a great weekend!
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