Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

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1. 5 Content Marketing Strategies for Niche B2B Industries

Whether you're working in B2B SaaS or a moisture-resistant flooring adhesive company, there's a lot to learn here. A great post from my coworker Ryan Law.

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries.
I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers.

2. Ralph Scamardella on the High-End Food Business

This is one of the most interesting podcast I've listened to in a while. I spend a lot of time thinking about the software industry and found this to be an enlightening conversion about the restaurant business. One of Scamardella's restaurants does $40m+ revenue each year.

3. How to Get Sales and Customer Service Teams Working Together

This is a refreshing take on a really important topic from Zendesk Sell (their new CRM).

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4. Tweet of the Week

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Have a great weekend!

Jimmy

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