Hedge against simplicity

Hedge against simplicity

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

1. When Breath Becomes Air

I just finished this book and it is profound. It’s the autobiography of a neurosurgeon who discovers that he has a rare form of cancer. The book details the final years of his life (not a spoiler) and I highly recommend it. I listened to the audiobook on Libby.

2. The Arrested Development Joke Map

This is just so great. If you haven’t watched this show yet, get on it!

3. The Top Animalz Post of 2018

For the content marketers among you, here are the top 10 Animalz posts of 2018 in order of popularity.

  1. How to Create or Refine a Content Marketing Strategy
  2. Technical SEO for Content Marketers
  3. 50 Things We’ve Learned About Content Marketing
  4. How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content
  5. Content Marketing Personas: How to Reach Your Target Audience
  6. Your Blog Is Not a Publication
  7. Great Writing Isn’t Enough. Here Are Two SEO Frameworks for Growing a SaaS Blog.
  8. 5 Content Marketing Power Laws
  9. The Science Behind 100,000-View Blog Posts
  10. Understand Your Growth Constraints, Then Deploy Content Marketing Strategically

4. Tweet of the Week

Have a great weekend!


PS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.

PPS - I'm now an official Ghost partner. I've been using Ghost to run my blog for years and I absolutely love it. If you signup for Ghost with my link I do get a commission, but you get an incredibly powerful and simple way to manage your website. Markdown ftw!

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