Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
I first started using Airtable about a year ago and it’s changed the way I work. Instead of using an out-of-the-box tool for content and project management, I can just make my own. Blocks take it to the next level. You can now add charts, graphs and all kinds of cool integrations into an Airtable base.
This is not a sponsored post—I just really love this tool.
Explore/exploit is a psychological concept that has broad implications in business, product and marketing. Hope you enjoy this one.
The explore/exploit idea is especially relevant in content marketing. As we’ve written before, the thing that makes a blog great is usually the thing that makes it hard to replicate. Creating a formula that attracts readers requires a lot of exploring and near-perfect execution.
Here are some guidelines for using the explore/exploit idea with your content.
The more I learn about site architecture, the more I realize what a missed opportunity it is for content marketers. Great content has a governor on it without a properly designed site. Shout out to Ryan Law for sharing this post with me.
I was unfamiliar with the Gestalt Principles and found this thread to be very interesting.
5. Random Links
- It’s hard to feel too bad for them: Amazon didn't kill Toys 'R' Us. Here's what did
- How to Manage a Community of Contributors with input from yours truly.
- I thought this was kind of cool: Jason Fried writing an article in real-time
- Want to see next level content marketing? Check out this piece from Typeform.
- Creepy: Why It Feels Like Facebook Is Listening Through Your Mic
Have a great weekend!
PS - I'm looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.
PPS - I created an email course called 5 Days to Better Content Marketing. More than 300 people have already taken it. You should check it out too.