Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy!
Did you know Quizzes can be used to generate leads?
That's right, you can set up quizzes just like the ones you see all over Facebook and use them to generate leads and drive sales.
Interact has a platform that makes it dead simple to build and launch quizzes, with pre-optimized templates you can use to get started in minutes.
We have a special offer for Swipe File readers—just use code JIMMY at checkout to get 25% off any plan for life.
1. The True North Formula
Or, how to grow organic traffic quickly. This is my latest post on the power of compounding returns in content marketing. It includes an exercise that I recommend every content marketer walk through.
2. I assume I’m Below Average
Another gem from Derek Sivers.
90% students see themselves as more intelligent than the average student.
94% of college professors said they are better-than-average teachers.
Ironically, 92% said they are less biased than average, too.
The psychology term for this is illusory superiority.
3. Great News: There’s Another Recession Coming
Pearls of wisdom from Mr. Money Mustache. If you haven't checked out his site before, I highly recommend that you do. Here's a little snippet that sums up his philosophy.
So, as long as you aren’t a Consumer Sucka, commuting to work in a bank-financed gas-powered racing sofa and/or borrowing money for furniture and appliances to outfit that last spare room in your suburban mansion, recessions are a great thing. Housing and profitable investments become cheaper, insanity and speculation is reset, and people actually start living more frugally again, getting back to the roots of what living a good life really means.
Most people who are wealthy today, achieved it by building and acquiring profitable investments in the past, when they were on sale. A recession is just a big sale – on almost everything.
4. The Funniest Landing Page Ever
No spoilers. Just click and wait.
5. Random Links
- E-commerce is killing retail jobs fast.
- Here's a really complete guide to Google Tag Manager.
- Bonjoro is an insanely cool onboarding tool.
- There is so much cool art on Instagram.
- Have you tried Wistia's new tool Soapbox yet? It's quickly becoming an essential for me.
Have a great weekend!
PS - I'm looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.