Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!
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1. How to Succeed at Content Marketing: Do It Better, or Do It Differently
The thing that makes a blog great is often the thing that makes it hard to replicate. Here are my thoughts on when you should use a proven formula and when you need to create your own.
Formulaic thinking is usually too risk-averse to be effective. It’s true in game development, it’s true in business, and it’s definitely true in content marketing.
2. How Tiny Red Dots Took Over Your Life
This is so on point. If you work in product, please read this one.
I’ve met dots that existed only to inform me of the existence of other dots, new dots, dots with almost no meaning at all; a dot on my Instagram app led me to another dot within it, which informed me that something had happened on Facebook: Someone I barely know had posted for the first time in a while. These dots are omnipresent, leading everywhere and ending nowhere.
3. Pick the Right Metric to Incentivize the Behavior You Want
I love this anecdote. Another great piece from Edmond Lau.
In Good to Great , Jim Collins recounts the story of how Walgreens CEO Cork Walgreen grew the company to be the largest drug retailing chain in America. $1 invested in Walgreens in 1975 would skyrocket to $562 by 2000 under his leadership, easily beating the stock market index by over fifteen times. During this time, Walgreens executed on a key concept: to build the best, most convenient drugstore in America.
4. Tweet of the Week
5. Random Links
- My friends at Airtable (best workflow tool ever) just released a really good ebook on content marketing.
- I didn’t know Dispatch was still making music but their latest album is great.
- Here’s another winning guide from Podia on earning $$ with online courses.
- These James Harden and Lebron James highlights are just insane.
- My friend Damien Brzoska is a developer with availability for some freelance work. Hit him up if interested.
Have a great weekend!
PS - I'm looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.
PPS - I created an email course called 5 Days to Better Content Marketing. More than 300 people have already taken it. You should check it out too.