Content marketing is like captaining a cruise ship ...

Content marketing is like captaining a cruise ship ...

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

1. How to Run a Smooth Content Operation at a Large Company

Content marketing at small companies is like riding a bike—you jump on and start pedaling. If you pedal long and hard enough, you’ll eventually get where you need to be.

Content at large companies is more like captaining a cruise ship. You have a destination, but you have guests to serve along the way. You need navigational instruments as well as a few nice restaurants, a good band and probably a water slide or two for the kids.


2. Keeping the Flywheel in Motion

Jim Collins, the author of “Good to Great” (among other business books), was recently on The Knowledge Project podcast. It was a great episode and just a small taste of Jim Collins’ intellect.

People think about luck as kind of “what” luck but I’ve had great “who” luck in my life. And “who” luck is when you come across somebody who changes your trajectory or invests in you, bets on you, gives you guidance and key points.

3. How I Stopped Being a Dreaded “10x Manager”

The Uptick blog is a great destination for insights on management—and this post is a great example of that.

I had to accept that my success was defined by my team’s success (and I had to fight the urge to run onto the court every time I thought I could do a better job). The new expectation wasn’t that I be the star, but that I be the support.

4. Quote of the Week

“Expect the best. Prepare for the worst. Capitalize on what comes.”

– Zig Ziglar (via the Zendesk Sell blog)

Have a great weekend!


PS - Want to brush up on your content marketing skillz? Check out my course 5 Days to Better Content Marketing. Join 300+ people that have taken and enjoyed it.

PPS - I’ve had some great folks sponsor this newsletter lately. If you’re interested in promoting your product or service to 4,000+ incredibly smart people, reply to this email to chat more.

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