How to Get in the Content Marketing 100k Club

How to Get in the Content Marketing 100k Club

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

1. The Science Behind 100,000-View Blog Posts

This post is written by my colleague Andrew Tate. He heads up data analysis at Animalz and we're planning more posts like this one

This post, like others that are this successful, goes through five distinct phases:

  1. A spike phase when the post is first published.
  2. A trough phase where it looks like growth is stagnant.
  3. A growth phase as pageviews increase over a few months.
  4. A plateau phase as growth levels out.
  5. A decay phase as traffic to the post starts to drop off.

2. Pinterest Is a Unicorn. It Just Doesn’t Act Like One.

This is a really interesting post on what makes Pinterest so different than the rest of Silicon Valley.

Its peers, Instagram, Facebook, YouTube and Twitter, have been drowning in toxic harassment, fake news and Russian disinformation campaigns. Critics have denounced social media-induced anxiety and addiction.

Pinterest, by Mr. Silbermann’s design, is the opposite: the web’s last bastion of quaint innocence. Having de-emphasized its social media elements years ago, Pinterest aims to be a safe and happy place for inspiration, self-improvement and salted caramel cookie recipes. It also rejects Silicon Valley’s typical unicorn formula of moving fast, breaking things, chasing growth at all costs and bragging about every victory.

3. The Difference Between Professionals and Amateurs

I've shared this post before, but it's a concept worth reviewing every now and then.

Being a pro is about having the discipline to commit to what is important to you instead of merely saying something is important to you. It's about starting when you feel like stopping, not because you want to work more, but because your goal is important enough to you that you don't simply work on it when it's convenient. Becoming a pro is about making your priorities a reality.

4. Tweet of the Week

Have a great weekend!


PS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.

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