Why "soft skills" are so important

Why "soft skills" are so important

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

I'm helping Scribly hire a content sales lead

Scribly is a remote content agency looking for someone to take over sales. You'll work closely with CEO Dani Bell and do a mix of inbound/outbound sales. Interested?

Get the details here

1. Structured Procrastination

Here's a great way to trick yourself into being more productive:

The observant reader may feel at this point that structured procrastination requires a certain amount of self-deception, since one is in effect constantly perpetrating a pyramid scheme on oneself. Exactly. One needs to be able to recognize and commit oneself to tasks with inflated importance and unreal deadlines, while making oneself feel that they are important and urgent. This is not a problem, because virtually all procrastinators have excellent self-deceptive skills also. And what could be more noble than using one character flaw to offset the bad effects of another?

2. How To Know Which Skills to Develop at Each Stage of Your Career

This is so true, especially in the marketing world where there are only a handful of "hard skills" to develop.

While every role is different, the secret is to progressively invest more in your “soft skills”–your ability to get things done, your leadership abilities, and your likability at work (like it or not).

3. Buffer Is Moving to a 4-Day Workweek for the Rest of 2020

Interestingly, this is a pilot to see if it can work in the longterm.

I liked this article because it also outlined a number of the logistical challenges that this change creates. A 4-day workweek sounds great, but is actually pretty complicated in practice. I'll be curious to see how this goes.

4. Tweet of the Week

I had to read this twice (okay, three times). It's so true.

Have a great weekend!


PS - Want to brush up on your content marketing skillz? Check out my course 5 Days to Better Content Marketing. Join 400+ people that have taken and enjoyed it.

PPS - I started a Slack community for content marketers. It's free and there are 1,100+ wonderful people sharing, learning and looking out for each other. Learn more here.

PPPS - I’ve had some great folks sponsor this newsletter lately. If you’re interested in promoting your product or service to 4,000+ incredibly smart people, reply to this email to chat more.

Show Comments