"The standard pace is for chumps.”


If you subscribe to this newsletter, you are in good company. I used anonymized data from Mailchimp to make this visualization in Carto.

Thanks, as always, for subscribing. I hope you have a great week!

1. There’s no speed limit

Derek Sivers blog is a goldmine of interesting stories and great advice. Here's an excerpt from one of my favorites:

He taught me “the standard pace is for chumps” - that the system is designed so anyone can keep up. If you’re more driven than “just anyone” - you can do so much more than anyone expects.

2. Guilt And Shame As A UI Design Element

Marketers constantly need to balance effective persuasion techniques with an ethics code. Sure, forcing people to opt out of your newsletter drives more signups, but it also makes people feel bad about themselves. And that just isn't the kind of world we want to create.

The worst shame offender of all, however, is quickly becoming the mailing list opt-out guilt trip. When visiting a website, a pop-up implores you to sign up for their fantastic mailing list. The only way to get rid of this list is to click on the fine print at the bottom. But too often, this doesn’t merely say “Opt out” or “No thanks.”

It is not just enough that you don’t want to subscribe to the mailing list about political news. You must admit that “no, I DON’T care about being well-informed and reading great journalism.”

3. Seth Godin for President

This is a great interview with Seth Godin on Jon Bonini's podcast, Louder Than Words. (It's available on iTunes too.)

4. Tweet of the week

Have a great week!


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