Hope you enjoy this week's articles and if you feel inspired, pass it on.
An ode to time away from technology.
Having a well-rested, playful, and focused brain helps massively when it comes to creativity.
Most of the best performing pieces of copy I’ve put out start their life as a thought in my brain that says….“Wouldn’t it be cool if I……..?”
Those kinds of moments don’t come from a scatterbrain.
This post is nearly eight years old — notice the Crackberry reference — but it's still applicable to our 'modern' lives.
5. Do not check e-mail constantly — “batch” and check at set times only
I belabor this point enough. Get off the cocaine pellet dispenser and focus on execution of your top to-do’s instead of responding to manufactured emergencies. Set up a strategic autoresponder and check twice or thrice daily.
My latest on the Vero blog. I did a quick case study on Evernote's onboarding emails. They take a simple but really effective approach to their marketing.
You might expect that a large company like Evernote has a sophisticated onboarding process, tons of behavioral triggers and a braintrust to manage the operation. In fact, just the opposite is true. Evernote sends some of the most basic (and useful) onboarding emails I’ve ever seen.
Another interesting "less is more" idea from Basecamp founder Jason Fried.
I’m not interested in squeezing something so tight that I get every last drop. I don’t want, need, or care about every last drop. Those last drops usually don’t taste as good anyway. My thirst is usually well quenched far before that final drop.
I've been fascinated with the idea of micro-businesses recently. Here's a great example of that from Letterlist founder Marc Eglon.
I’m still not sure why (it just felt right) but I was compelled to drop everything for the morning and turn this into a thing. I wanted to get it out quickly because I couldn’t afford to let it interfere with my bread-and-butter work.
And I wanted to strike while the iron was still tepid.
One more little thing this week — check out TripAdvisor's robots.txt page for a little surprise.
Have a great week!