Swipe File #25: Freely give, freely receive

Hey All,

You subscribed to this newsletter for a reason. What is it? What are you hoping to get from it? Reply and let me know — I'd love to make this resource a valuable one for you.

Enjoy, and if you're feeling inspired, pass it on.

How to change or build your career via @sivers

Derek Sivers founded and sold CD Baby and, according to Tim Ferriss, spent just four hours on the company every six months. This is a great post about finding meaning in your work.

Passion and purpose are emotions that come after expertise and experience. The way to get them is to commit to the path of mastery, get great at something, and do great work.

So instead of looking for passion and purpose, just keep mastering whatever work you’ve started, becoming more and more valuable in your field. Passion and purpose will follow a great career.

How to Collect Customer Feedback with Email via @jimmy_daly

Here's one I wrote on the Vero blog. The gist of it is that even with all the data we have access to, few us really know our customers.

Given all the data we have at our fingertips these days, it feels wrong that we don’t truly know our customers. But email is one of the best ways to change that. You can infer quite a bit from metrics like opens, clicks and page views, and leverage it as a platform for two-way communication. (Our parents called this “correspondence”.)

There's always time to launch your dream via @dhh

David Heinemeier Hansson's occasional rants on the Signal v. Noise blog are classic. You want tough love? DHH has you covered.

If you want it bad enough, you’ll make the time, regardless of your other obligations. Don’t let yourself off the hook with excuses. It’s too easy and, to be honest, nobody cares on the other side.

It’s entirely your responsibility to make your dreams come through.

Why people hate marketers via @chrisguillebeau

Some thoughts from world traveler Chris Guillebeau on why marketers should be more generous.

Freely give, freely receive.

Why force people to join a list before reading my work? Some of them would resent that, and the commitment level of the others would be pretty weak. Why inspire people with something and then tell them that they need to pay me each month to “really” get what I have to say?

Have a great week!


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