Side projects as marketing

Crew is a marketplace for hiring freelance designers and developers. They are also huge fans of side projects and encourage all their employees to explore new ideas.

Here's a look at how "side projects as marketing" is working for them:

Overall Results from side projects:

  • 3 of the top 5 referring sites to Crew
  • 100,000+ email subscribers
  • 40% of our Revenue

Even more interesting, here's how side projects compare to their content marketing efforts:

  • 3 referral source to Crew

  • 50,000 unique visitors/month
  • 3,600+ email subscribers

Read the full post to learn how they integrate side projects into their business along with examples of the sites and tools they've built as part of this strategy.

Read the post

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