A quick request this week. We're doing a series on cash flow for the QuickBooks blog and I'm in search of businesses to interview. Interested? Just respond to this email.
Enjoy this week's issue and if you're feeling inspired, pass it on.
A lot of you getting this email know all about content marketing. However, it’s possible your CEO and other folks in the C-suite have no idea what you’re talking about when you mention the need to create and distribute more audience-focused content.
So, how do you get them up to speed and on board?
My friends at Scribewise have an answer for you – a new eBook that’s Everything the CEO Needs to Know About Content Marketing.
1. All Anyone Really Wants at Work Is Autonomy
This is interesting and I'd surmise that it applies to most people. If it applies to use, it's an important thing to realize.
Across nine experiments, the researchers...consistently found that, although employees without a lot of power do indeed desire more of it, ultimately “gaining autonomy quenches the desire for power.”
In other words: A role that grants you the freedom to do mostly what you want to do, how you want to do it, is much more appealing to most people than a role that involves bossing a lot of minions around.
There is an interesting counter argument, however, which is that a thirst for power is actually a desire to do good. More power enables you to do more good.
Scientists from Tel Aviv University hypothesized that power may actually lead its possessors to "navigate their lives in congruence with their internal desires and inclinations." In other words, the feeling of power prompts people to take action on the things they otherwise would not have.
2. Where energy and inspiration come from
Spread the word—this is awesome.
Energy and inspiration come from a clarity of purpose – a clear understanding of why we’re doing what you’re doing. Absent this clarity, the day quickly becomes a grind.
It is this clarity that enables us to be energetic and, then, inspirational. Our energy translates to inspiration when we’re able to communicate that clarity of purpose and transmit that energy onto others.
3. Think in Weeks, Not Years
Sometimes it feels like Ramit Sethi is yelling at me in his articles and I love it.
This whole idea of thinking in short-term time periods occurred to me when the New Year rolled around and we started talking about their resolutions. When people make these resolutions–which we fail to honor so frequently that the whole idea has become America’s inside joke–do they plan for some general goal (“Get in shape!”)? Or do they say, “I’m going to stay in touch with friends and family by making 15 phone calls by January 7th?
Think faster, not slower. Think specifically, not broadly.
4. Tweet of the Week
The answers to this question are awesome.
5. Random Links
- You can now make a Domino's Wedding Registry
- A Freelancer’s Guide to Income Taxes
- Noah Kagan's biggest marketing strategies for 2017
- 3 Cash Flow Mistakes That Nearly Upended a Profitable, Growing Business
- The collaboration curse
- Is full-time work bad for our brains?
- How to stop checking your phone
Have a great week!