/ Swipe File

Swipe File #7: Why the hell not?

Hey All,

Hope you're having a great week.

If you have a great marketing story that you'd like to see in this email, let me know. Just reply and I'll check it out.

Enjoy!

The World's Largest Laundromatvia Wailin Wong

"The Distance" is a content project run by Basecamp. They publish stories about business that have been around for at least 25 years. It's a refreshing take on building business that last and they recently added a podcast to the site. I really encourage you to check this out - it's a nice break from the startup marketing advice we're all used to.

It’s why Benson serves free pizza on Wednesday evenings and hired a student from the School of the Art Institute to draw a coloring book depicting a Latino family’s trip to the laundromat. It’s why he started serving free donuts and coffee every day and set up a bird aviary.

From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategyvia First Round Review

Slack is pretty much the complete opposite of the World’s Largest Laundromat in every way possible. The product is impressive and the story is even better.

"Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you."

How To Generate 36,282 Readers — and 1,000 Email Subscribers — From Your Next Blog Postvia Backlinko

This is a really in-depth case study on the Vero blog. We gave Brian Dean everything we know about content for this post and he turned it into a guide for other marketers to use.

Free Google Analytics Custom Reportvia Jake Peterson

Did you know that you can import custom reports into your Google Analytics? Google has a number of free reports you can run on your own analytics. In Google Analytics, go to Customization > Import from Gallery.