Short and sweet today. And as promised, no fillers. Enjoy!
Truly non-obvious thoughts from one of the smartest guys out there.
#7: Obvious Advice is Largely Useless
Non-obvious advice is very useful. Surprising, non-obvious advice is even better. Best of all is surprising, non-obvious advice delivered in a memorable way.
If you’re trying to determine if a piece of content is worth creating or spreading or including in a public presentation, ask yourself if it fits these criteria. If so, it’s far more likely to be well-received and to grow your profile.
This short video looks and feels incredibly cheesy but give it a chance. Clay Christensen does a great job explaining how to discover what job your product is being hired to perform.
My own thoughts on when to sell and who to sell to. Plus, why we scrapped our autoresponder for a single email.
The reason our campaign failed is because we put selling before learning.
When a new person subscribes to our blog, we know they are looking for more information about email marketing because it’s clearly stated in the opt-ins.
But we really don’t know if they are looking for a new email marketing tool. Or if they are in a position to make a purchase. Or if they would even be a good fit as a Vero customer. Assuming that every person interested in your content is also interested in your product is a fundamental mistake.
Have a great week!