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The Stories We Tell Ourselves

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy!

1. Breaking Out of the Stories We Make Up About Ourselves

A vulnerable and moving piece from the great Edmond Lau.

I’ve learned that I hate the feeling of being boxed in. And some of the most restrictive boxes we find ourselves in are actually ones we’ve created for ourselves. We feel safer in these boxes, but these boxes — these limiting beliefs — also hold us back from playing bigger and living fully.

2. We See Others’ Failures as Courageous. We See Our Own as Shameful. Why?

This one is short, sweet and poignant.

Isn’t it interesting that when others fail, we tend to admire them for trying? Yet when we fail, we beat ourselves up for the very same thing. Not only that, but isn’t it also amazing how quickly we forgive and forget other people’s mistakes and how long we hold onto our own?

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3. Analogies Can Ruin Great Writing

Here's a way to fix that.

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4. How to Grow Organic Traffic with the True North Formula

Two things about this presentation:

  1. It's an expanded version of this post.
  2. It was created using Hiten Shah's new tool Draftsend (which is very cool).

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Have a great weekend!

Jimmy

PS - I'm looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.

PPS — I made a free email course for content marketers. Grab it here.