/ Swipe File

Swipe File #40: "Why didn’t you give up?"

"Let your life be shaped by decisions you made, not by the ones you didn’t." — /u/mylasttie

Hey All,

Enjoy this week's articles and if you're feeling inspired, pass it on.

What Makes Uber Run via @chafkin

Want to know what it takes to build a $51 billion business? Then read this profile of Uber CEO Travis Kalanick. It's lengthy but detailed and really interesting.

"Why didn’t you give up?" I ask.

"You can’t control who you fall in love with," Kalanick says. "She" — meaning the company — "was an abusive partner."

Acquire taste via @dhh

A quick essay from Ruby on Rails creator David Heinemeier Hansson on developing a taste for fine details.

It requires determination and dedication to develop an eye, to develop your taste, but it’s absolutely possible. Some may be predisposed, but anyone willing to be a student can get there. So what are you waiting for?

Debunking the Eureka Moment: Why Creativity Is a Process, Not an Event via @james_clear

You are more creative than you think.

As the children grew into adults they effectively had the creativity trained out of them. In the words of Dr. Land, "non-creative behavior is learned."

Personal Responsibility and Showing Up via @chrisguillebeau

The quote below says it all, but this article is worth a quick read.

"I’m sorry you feel bad about not meeting your goals– what I would suggest is that you begin meeting your goals, in order to feel better."

Content Used to Be King. Now It’s the Joker. via @amywestervelt

This is an interesting and revealing read from writer Amy Westervelt on why she's stepping away from content marketing. It makes you think — what is the future of content? Surely, it can't continue on its current trajectory.

Maybe if we all jump off the “content” bandwagon, publications will stop giving space away to companies. Maybe they’ll start thinking along the lines of, “Hey! Do we really need 30 or more new stories a day on our site? Are those SEO results amounting to any real bottom-line benefit? Is anyone even reading all this stuff?” And maybe CEOs and their publicists will stop worrying about establishing themselves as thought leaders in the media, and actually be thought leaders. You know, in their actual industries, writing one or two really thoughtful, great pieces per year.

Maybe we can even get back to a place where media outlets run fewer, better stories, written by journalists who are paid fairly, edited by staff who aren’t being asked to edit an insane amount of copy every day, and read by people who appreciate quality over quantity and are pretty tired of the endless content cycle themselves. Sounds nice, right?

Have a great week!

Jimmy