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Every team needs a "True North"

Hey everyone,

Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy!


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1. The True North Formula

Or, how to grow organic traffic quickly. This is my latest post on the power of compounding returns in content marketing. It includes an exercise that I recommend every content marketer walk through.

2. I assume I’m Below Average

Another gem from Derek Sivers.

90% students see themselves as more intelligent than the average student.

94% of college professors said they are better-than-average teachers.

Ironically, 92% said they are less biased than average, too.

The psychology term for this is illusory superiority.

3. Great News: There’s Another Recession Coming

Pearls of wisdom from Mr. Money Mustache. If you haven't checked out his site before, I highly recommend that you do. Here's a little snippet that sums up his philosophy.

So, as long as you aren’t a Consumer Sucka, commuting to work in a bank-financed gas-powered racing sofa and/or borrowing money for furniture and appliances to outfit that last spare room in your suburban mansion, recessions are a great thing. Housing and profitable investments become cheaper, insanity and speculation is reset, and people actually start living more frugally again, getting back to the roots of what living a good life really means.

Most people who are wealthy today, achieved it by building and acquiring profitable investments in the past, when they were on sale. A recession is just a big sale – on almost everything.

4. The Funniest Landing Page Ever

No spoilers. Just click and wait.

Have a great weekend!

Jimmy

PS - I'm looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.