Hey everyone,
Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy!
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1. The True North Formula
Or, how to grow organic traffic quickly. This is my latest post on the power of compounding returns in content marketing. It includes an exercise that I recommend every content marketer walk through.
2. I assume I’m Below Average
Another gem from Derek Sivers.
90% students see themselves as more intelligent than the average student.
94% of college professors said they are better-than-average teachers.
Ironically, 92% said they are less biased than average, too.
The psychology term for this is illusory superiority.
3. Great News: There’s Another Recession Coming
Pearls of wisdom from Mr. Money Mustache. If you haven't checked out his site before, I highly recommend that you do. Here's a little snippet that sums up his philosophy.
So, as long as you aren’t a Consumer Sucka, commuting to work in a bank-financed gas-powered racing sofa and/or borrowing money for furniture and appliances to outfit that last spare room in your suburban mansion, recessions are a great thing. Housing and profitable investments become cheaper, insanity and speculation is reset, and people actually start living more frugally again, getting back to the roots of what living a good life really means.
Most people who are wealthy today, achieved it by building and acquiring profitable investments in the past, when they were on sale. A recession is just a big sale – on almost everything.
4. The Funniest Landing Page Ever
No spoilers. Just click and wait.
5. Random Links
- E-commerce is killing retail jobs fast.
- Here's a really complete guide to Google Tag Manager.
- Bonjoro is an insanely cool onboarding tool.
- There is so much cool art on Instagram.
- Have you tried Wistia's new tool Soapbox yet? It's quickly becoming an essential for me.
Have a great weekend!
Jimmy
PS - I'm looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.
