Audience: The B2B Content Marketer's Guidebook

Every business has the same three questions about content marketing:

  • How do we build an audience of readers and fans?
  • How do we tell our company's story?
  • How do we measure the success of our content marketing?

Over the last five years, I worked with Fortune 500 companies and budding startups on content strategy, creation and promotion. And I'm here to tell you succeeding with B2B content marketing isn't rocket science.

In Audience, I'll show you everything I've learned about content strategy, SEO, writing for an audience of one and growing an email list.

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